A.  unbelievably    B. description    C. colleagues     D. promote   

E. customers      F. information      G. invite       H. employees     

I. impressive      J. vividly       K. common

To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the individual.

Some are the ____33___ ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct  _____34____ about the strength of your offer. If you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. Imagine, how _____35_____ if you hire someone to be a walking ad or launch a T-shirt advertising,  that is, you can print your products on T-shirts of your _____36____. In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more popular.

More grand ways are as follows: virtual showroom. Build a website to serve as a virtual showroom. Use it when people call to ask details about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re ____37______ effective, and in the long run, cheap. Nothing is quite as powerful as a public performance that seizes the public’s attention. You can ____38_____ a band to give a performance. Moreover, you can hire famous models to show it _____39_____.

Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t imagine the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.

Of course, word-of-mouth is the best way to ____40_____ your business. Friends and past customers recommend your products to their family, friends and _____41_____. Word-of-mouth works because the _____42_____ is based on previous positive experiences.

One day, Anna was about to walk into her office, when the headmaster, Mr. Henry stopped her.

“Now,” he said, “I want you to tell me the truth, my dear.”

“Naturally,” said Anna shortly, fearing that something terrible had happened.

“I have had a most serious accusation（控告）made against you by Mrs. Bond.”

“Mrs. Bond?” said Anna, not understanding. Janet Bond was a quiet, little mouse of a child. As far as Anna could remember，she had never had cause to speak an angry word to the girl.

“Mrs. Bond,” went on Mr. Henry, “tells me that you scolded her daughter yesterday afternoon.”

“Scolded?” cried Anna. “I don’t scold. At least not in school,” she added honestly. “Mrs. Bond’s story is that Janet was a little late back to school in the afternoon. She said that the child had to spend some time in the bathroom, which meant she set out from home a little late.”

“Just a minute,” said Anna, beginning to understand. “She did come late, very late. I had marked her absent, of course. Then she wandered in, when we’d started our paper--cutting, and I believe I said she was a nuisance（讨厌的人）. She didn’t appear to hear, and was certainly quite cheerful.”

“Ah, a nuisance.” Mr. Henry jumped on the word. “You’re sure you only said a nuisance.”

“I may not even have said that,” Anna replied. “It was no more than slight displeasure that I felt and I certainly didn’t scold.”?

“Mrs. Bond said that you called her child a blasted（该死的）nuisance. Is that true?”

“Indeed it isn’t,” said Anna, “The child or the mother has made it up!”

Mr. Henry was satisfied with Anna’s explanation.

“Just as I thought, my dear, but of course I had to make sure.”

53. When Mr. Henry stopped Anna, he______.

A. wanted to tell her a true story                     B. thought she had done something wrong

C. had made up his mind to scold her            D. made her feel worried at first

54. Mr. Henry thought that______.

A. Janet had scolded Anna                            B. Mrs. Bond had not told the truth

C. Anna would not tell the truth                      D. Anna had scolded Janet

55. To call a child a nuisance is______.

A. considered a serious accusation                B. not considered serious by the teacher  

C. obviously upsetting for the child                D. a sign of great anger

56. Mr. Henry considered Anna a______teacher.

A. careless                          B. cruel               C. trustworthy             D. bad

When I was growing up in America, I was ashamed of my mother’s Chinese English. Because of her English, she was often treated unfairly. People in department stores, at banks, and at restaurants did not take her seriously, did not give her good service, pretended not to understand her, or even acted as if they did not hear her.

My mother has realized the limitations of her English as well. When I was fifteen, she used to have me call people on phone to pretend I was she. I was forced to ask for information or even to yell at people who had been rude to her. One time I had to call her stockbroker. I said in an adolescent voice that was not very convincing, “This is Mrs. Tan.”

And my mother was standing beside me, whispering loudly, “Why he don’t send me check, already two week late.”

And then, in perfect English I said: “I’m getting rather concerned. You agreed to send the check two weeks ago, but it hasn’t arrived.”

Then she talked more loudly. “What he want? I come to New York tell him front of his boss.” And so I turned to the stockbroker again, “I can’t tolerate any more excuse. If I don’t receive the check immediately, I am going to have to speak to your manager when I am in New York next week.”

The next week we ended up in New York. While I was sitting there red-faced, my mother, the real Mrs. Tan, was shouting to his boss in her broken English.

When I was a teenager, my mother’s broken English embarrassed me. But now, I see it differently. To me, my mother’s English is perfectly clear, perfectly natural. It is my mother tongue. Her language, as I hear it, is vivid, direct, and full of observation and wisdom. It was the language that helped shape the way I saw things, expressed ideas, and made sense of the world.

57. Why was the author’s mother poorly served?

A. She was unable to speak good English.             B. She was often misunderstood.

C. She was not clearly heard.                                 D. She was not very polite.

58. From Paragraph 2, we know that the author was ____________.

A. good at pretending                                      B. rude to the stockbroker

C. ready to help her mother                                   D. unwilling to phone for her mother

59. After the author made the phone call, ___________.

A. they forgave the stockbroker                      B. they failed to get the check

C. they went to New York immediately                    D. they spoke to their boss at once

60. What does the author think of her mother’s English now?

A. It confuses her.                                            B. It embarrasses her.

C. It helps her understand the world.               D. It helps her tolerate rude people.

61. We can infer from the passage that Chinese English ___________.

A. is clear and natural to non-native speakers             

B. is vivid and direct to non-native speakers

C. has a very bad reputation in America

D. may bring inconvenience in America

Individuals should pay for their higher education.

A university education is of huge and direct benefit to the individual. Graduates earn more than non-graduates. Meanwhile, social mobility is ever more dependent on having a degree. However, only some people have it. So the individual, not the taxpayers, should pay for it. There are pressing calls on the resources of the government. Using taxpayers' money to help a small number of people to earn high incomes in the future is not one of them.

Full government funding is not very good for universities. Adam Smith worked in a Scottish university whose teachers lived off student fees. He knew and looked down upon 18th-century Oxford, where the academics lived comfortably off the income received from the government. Guaranteed salaries, Smith argued, were the enemy of hard work; and when the academics were lazy and incompetent, the students were similarly lazy.

If students have to pay for their education, they not only work harder, but also demand more from their teachers. And their teachers have to keep them satisfied. If that means taking teaching seriously, and giving less time to their own research interests, that is surely something to celebrate.

Many people believe that higher education should be free because it is good for the economy. Many graduates clearly do contribute to national wealth, but so do all the businesses that invest and create jobs. If you believe that the government should pay for higher education because graduates are economically productive, you should also believe that the government should pay part of business costs. Anyone promising to create jobs should receive a gift of capital from the government to invest. Therefore, it is the individual, not the government, who should pay for their university education.

62. The author thinks that with full government funding _____________.

   A. teachers are less satisfied                          B. students are more demanding

   C. students will become more competent        D. teachers will spend less time on teaching

63. The author mentions businesses in Paragraph 5 in order to ______________.

   A. argue against free university education

   B. call on them to finance students’ studies

   C. encourage graduates to go into business

   D. show their contribution to higher education

64. What is the best title for this text?

   A. the value of higher education               B. the cost of higher education

   C. the role of universities                                 D. the importance of universities

British men are abandoning their stiff（僵硬的）upper lips but still do not express their feeling openly like Americans, a research shows. When it comes to strong emotion, the once _____43_____ British are now happy to cry quite openly.

"Thirty percent of all British males have cried in the last month. That is a very high figure," said Peter Marsh, director of the Social Issues Research Center. "Only two percent said they could not remember when then they last cried," the head of the research group said. Long gone is the "No _____44____ ----- We're British" time when emotion was considered a _____45_____ form.  "Among 2,000 people, very few people in their forties or fifties had seen their _____46_____ cry. Now it is twice as many," he told reporters. "Seventy-seven percent of men considered crying in public increasingly ______47____." Almost half the British men opened the floodgates over a bad movie, book or TV program. Self-pity got 17 percent crying. Nine percent cried at weddings.

Form the days of Empire, the British have always considered themselves models of reserve（矜持）, _____48______ "excitable foreigners" who show no _____49_____.

Marsh argued the ______50______ was still there: "We have probably not caught up with the Americans or the Italians when it comes to the actual display of emotions"

"But we are clearly ______51_______. What we take as typical British reserve has been significantly disappeared."

Women's battle for equal rights has certainly had an effect --- both in the workplace and at home. "Men in their twenties or thirties are interacting with women on equal terms much more so than a generation ago. They have to relate to the opposite sex .Women become more man -like and men become more female. That transfers into the ____52____ too," Marsh said.

43. A. helpless                   B. cool                        C. serious                   D. speechless

44. A. Tears                B. Smoking                 C. Excitement                     D. Doubt

45. A. common            B. preferred                C. bad                         D. crazy

46. A. neighbour         B. partner                          C. mother                           D. father

47. A. unwise                     B. unavoidable            C. available                 D. acceptable

48. A. laughing at        B. interested in           C. looking jealously at D. taking pity on

49. A. self-confidence B. self-centered          C. self-control                    D. self-defence

50. A. difference         B. impact                            C. conflict                    D. reserve

51. A. developing        B. changing                C. attempting                     D. experimenting

52. A. future                B. workplace               C. mind                       D. law