Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, and then post to Instagram—it’s that easy. You can even share to Facebook, Twitter and more.It’s a new way to see the world. So many photos of food are contained on Instagram—now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.
I always thought people’s taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK, I’d probably do it too. “The Picture House” is the world’s first pay-by-photo restaurant. You order, click a photo of the food, share on Instagram and eat for free!
The restaurant belongs to frozen food giant(巨人)Birds Eye, who came up with the idea to cash in on people’s addiction with photographing food and sharing the pictures online. They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range.
The pop-up diner was open in Soho,London for three days in May, and is now moving to other major UK cities.They serve two-course meals that customers don’t have to pay for, if they photo and Instagram it.
The restaurant is a part of Birds Eye’s “Food for Life” campaign, a new marketing project that aims at changing the way people look at frozen food. “Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special,”said marketing director Margaret Jobling.
The reaction to the Picture House has been great so far And the pay-by-picture concept has proven to be an effective way. Alternative payment methods are actually gaining popularity among a lot of businesses. Last year in a cafe in Germany customers pay by how much time they spend there, not by what they eat.
28. Instagram probably is________.
A. a program used to share photos B. a campaign of“Food for Life”
C. a restaurant free of charge D. a new marketing project
29. What can we infer from the passage?
A. The Picture House was opened in Scotland
B. Lots of British people like taking photos of their meals.
C. The Picture House is the world’s first pay-by-photo restaurant.
D. The British people’s response to the Picture House is quite cold.
30. “The Picture House” encourages sharing photos of its food to_______.
A. raise the price of frozen food B. create a new social media trend
C. attract more customers D. reward the regular customers
31. Which of the following can serve as the best title for the passage?
A. Food for Life B. The Pop-up Diner
C. No Need to Pay D. Pay by Picture
ABCD
社会现象类阅读概念:
这类文章通过写人记事来揭示文章的主题,显示其社会意义,一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。
社会现象类阅读解题技巧:
这类文章通过写人记事来揭示文章的主题,显示其社会意义,一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。阅读这类文章要理清思路。
1、浏览试题,明确要求。
在阅读文章前,最好先浏览一下文章后面的题干和选项。知道了问题后再去看文章,可使思路更敏捷,而且也便于阅读时留意文中出现的与选项有关的信息。
2、通读全文,抓住主要内容。
在不影响理解的前提下,尽可能地阅读以便在尽可能短的时间内理解文章或段落的内容。阅读时,如遇到不熟悉的单词、词组或一时看不懂的句子,不要停下来苦思冥想,继续读下去,通过上下文的词语和句子可能就理解了。
3、抓住中心思想和段落大意。
通读全文时,要特别注意主题句。每篇文章或每个段落都有与文章有关的句子,尤其是科技、政论性文章的主题句一般都在文章的开头或结尾,插在中间的很少。所以,文章的第一段或开头的第一、二个句子往往包含着文章的中心思想、作者的意图或全文的概述,因此要特别注意,彻底理解。
4、有针对性地仔细阅读,找寻所需信息。
在前面的基础上,可进行有针对性地阅读了。把与问题无关的内容一扫而过,而对于和问题有关的内容认真阅读,还可以用笔在下面做出记号。再把这些信息与问题的要求结合起来,逐条分析,综合判断,找出正确答案。
5、进行合理的推理判断。
对文章有了全面的了解之后,可以按照文章要求以及上下文之间的关系,做出推理判断。在进行推理判断的时候,需要综合考虑句型、语法、句子之间的逻辑关系、文化背景等方面的因素。
6、认真复读,验证答案。
要用全文的中心思想统帅各个题目,研究其内在联系和逻辑关系,并依次审核那些还未打上的题目,确保理解无误。
登录并加入会员可无限制查看知识点解析