What do they really mean?
Food manufacturers and retailers are letting shoppers down. This is the view of the CWS, which has just brought out a new report.
According to the report, shoppers believe food labels(标签) because they think there are strict regulations in place. 67. So the food industry can get away with all sorts of tricky strategies to make products look bigger and sound better than they are.
The report has identified the different ways in which shoppers are misled. 68.____ Descriptions on packaging are sometimes inaccurate in an attempt to oversell the product. One example given in the report is the phrase "haddock fillets", used for a product that is in fact cut from big blocks of fish rather than individual slices.
69. These include "traditional", "wholesome", or "premium". The claim that a brand is "90% fat-free" hides the fact that it contains 10% fat, which above recommended levels. Phrases such as "free from preservatives" make a virtue out of a normal attribute of food.
Labels have a wide variety of text sizes on them. You sometimes need a magnifying glass to read the small print. 70.
Another deliberate type of misinformation lies in the image. Many pictures on packets use small plates to make the product look bigger. 71.
However, misleading messages on packaging could soon be a thing of the past. The CWS recently produced a code which, if used, would end the current inaccuracies and half-truths. It has called on the government to support it as a way of improving food standards.
A. Meaningless adjectives are often used to give a positive message.
B. An officer says the labels will receive very serious consideration.
C. Photographs are sometimes retouched(修饰) to achieve the same effect.
D. By contrast, the hard sell (强行推销) information is given emphasis.
E. The rules are, in reality, very weak at present.
F. This result has not pleased the food industry.
G. The most common of these is poor labeling.
EGADC
—Good afternoon. My name is Peter. I’m the general manager of the personnel department. I’ll be interviewing you. Please sit down.
— 61 , Peter. My name’s Jon. Jon Smash.
—Well, Jon, it’s a pleasure to meet you. 62 .
—I’ve been a manager at Nike for over three years. I won manager of the year award two years ago, and I got promoted last August.
—OK. Tell me about yourself…your personality.
— 63 . I think before I act, and if something goes wrong in our company I always remain calm. I never scream at my employees. And I’ve never lost my temper.
— 64 ?
—I think I’m good at solving problems. 65 . I also love challenges. I work well under pressure. When my boss pushes me to finish a project early I always get it done and never complain.
—Jon, you seem like a very good manager. I like your ambition. You’re very confident and motivated. We like that here at Microsoft. Well, our interview is over……
A. I’m glad it’s you who will offer me the opportunity to get the job B. I enjoy approaching problems directly C. Nice to meet you D. What are your strengths E. I owe my success to my employees F. Tell me about your work experience G. I think I’m very level-headed |
61. _______ 62. _______ 63. _______ 64. _______ 65. _______