In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).
One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品)later in their trip. In department stores, section is generally next to the women’s cosmetics(化妆品) section:while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.
Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.
25. Why do stores usually display fruits and vegetables in the first section?
A. To save customers times.
B. To show they are high quality foods.
C. To help sell junk food.
D. To sell them at discount prices.
26. According to Paragraph 3, which of the following encourages customers to buy?
A. Opening the store early in the morning.
B. Displaying British wines next to French ones.
C. Inviting customers to play music.
D. Filling the store with the smell of fresh bread.
27. What is the California builder’s story intended to prove?
A. The house structure is a key factor customers consider.
B. The more costly the house is, the better it sells.
C. An ocean view is much to the customers’ taste.
D. A good first impression increases sales.
28. What is the main purpose of the passage?
A. To explain how businesses turn people into their customers.
B. To introduces how businesses have grown from the past.
C. To report researches on customer behavior.
D. To show dishonest business practices.
CDDA
健康环保累阅读概念:
健康环保类文章常是介绍科学知识、生活常识和环境保护方面的短文。体裁有记叙文、 说明文、议论文和各种应用文。
健康环保类文章阅读技巧:
健康环保类文章常是介绍科学知识、生活常识和环境保护方面的短文。阅读此类短文要以现象或事物为中心进行思考,理解现象产生的原因、条件和客观规律等。同时要抓住事物的特征、用途和相互关系等。科普环保类文章一般为说明文,从结构上看大致可分为三个部分:
第一部分一般是文章的首段,主要用来提出文章的主题,即文章想要阐述、说明的主要内容;
第二部分是文章的主体,可由若干个段落组成,对文章的主题进行展开说明;
第三部分是结尾段,对文章的主题进行归纳总结。这类文章多用一般现在时,而且一般多使用客观性词语表述。有时为了强调客观性,也常使用被动语态。
从近几年的考试题来看,科普环保类的文章越来越与人们的实际生活相接近。由于此类文章缺乏故事情节,很多同学对此类文章感到费解。但一般的科普类文章都是就事论事,需要逻辑推理和想象的时候较少,因此此类阅读题也没有同学们想象中的那么难,只要多加训练,就能较好地答题。
【阅读策略】
1、概要(Summarizing):
阅完材料后,将所阅材料浓缩,摘要,做出所阅材料的书面或口头梗概。
2、组织(Organization):
阅读后根据阅读内容,识别观点、人物、事件之间的关系以及文章的结构关系。如:时间关系、比较或对比关系、相关关系及因果关系等。
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A. The effects of flu and its symptoms B. Types of virus to cause flu C. People’s attitudes toward flu D. The cause of flu E. The way that flu spreads F. The methods to fight flu |
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Flu (which is short for influenza) is a highly infectious disease, the cause of which is a very tiny organism known as a virus. Several types of flu are recognized, depending on the type of virus that causes the disease.
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Flu can often cause problems in breathing, and general infection of the lung. With elderly and weak people, these added complications often produce serious results. The virus, if not properly treated, can weaken the body so that patient may develop more serious illnesses, such as pneumonia and bronchitis. When people catch flu, they often complain of a headache or a sore throat. They usually have a fever and their temperature rises from the normal 37℃ (98.6) to about 39.5℃ (103). Sometimes a person has a dry hacking cough and aching joints.
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Today many doctors use drugs that fight the disease. And scientists have also developed vaccines that help to prevent it. If the patient has proper treatment, and complete rest in bed, the virus is normally beaten within a week to ten days.
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How does flu spread so quickly? When the infected person breathes out, sneezes or coughs, he gives out droplets of moisture in the breath from his mouth or nose. These remain in the air for some time. Flu viruses are present in these droplets. If a person sneezes in a crowd or poorly ventilated place, such as a lift, viruses can easily be carried from an infected person to a healthy person. This is known as droplet infection. The healthy person will breathe in the viruses given out by the infected person.
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There are three main types of virus that cause flu, which are called type A, B and C. type A is the most powerful of the three, and undergoes minor changes in its genetic material every few years. The new form of the virus is called a strain. The new strain is not affected by the current vaccines. It is said to be “resistant” to them. So doctors must be continually producing new vaccines to combat the new strains of virus.