A. Attraction B. originally C. enthusiastically D. command E. satisfy
F. favorable G. approval H. treasured I. viewed J. developed
K. considerable
Public image doesn't make money directly, nor is it anything visible. However, excellent public image is such an important thing that it is 19 desired by every company, enterprise, institution, etc. Public image refers to how a company is 20 by its customers, suppliers, and stockholders (股东), by the financial community, by the communities where it operates, and by federal and local governments. Public image is controllable to 21 extents, just as the product, price, place, and promotional efforts are.
A firm's public image plays a vital role in the 22 of the firm and its products to employees, customers, and to such outsiders as stockholders, suppliers, creditors (贷款方), government officials, as well as different special groups. With some things it is impossible to23 all the different publics: for example, a new highly automated plant may meet the 24 of creditors and stockholders. However, it will undoubtedly find resistance from employees who see their jobs threated. On the other hand, high quality products and service standards should bring almost complete approval, while low quality products and false claims would be widely looked down upon.
A firm's public image, if it is good, should be 25 . It is a valuable strength that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has 26 a quality image, this is not easily imitated by competitors. Such an image may enable a firm to charge higher prices, to win the best distributors, to attract the best employees, to expect the most 27 creditor relationships and lowest borrowings costs. It should also allow the firm’s stock to 28 higher price-earnings ratio(比例) than other firms in the same industry with such a good reputation and public image.
CIKAE GHJFD
Some people believe that greed and selfishness has become the basis of modern society, and we should return to the old traditions of family and community then we will have a better life. To what extent do you agree or disagree with the above opinion?
In this fast-paced world, many values are undergoing major changes. While people traditionally prioritize caring, sharing and generosity in life and work, modern people seem to be more self-absorbed and self-concerned.
Modern people act selfishly to survive the harsh competition of life. They say that it is a jungle out there. To survive, you have to fight with whatever means that come handy. Obviously greedy and selfishness go perfectly well with such ideas. In a company, employees do everything they can to get better pay and higher position, even at the cost of colleagues. We are in any way advocating any selfish conduct. It is just that people are pressured to act in a certain way due to outside influences.
In spite of common practice, it is hard to conclude that modern society is built on greed and selfishness, both of which are not newly invented vocabulary. In ancient times people also did greedy and selfish things though such behaviors were more condemned then. But we can not ignore the fact that people in the past lived a relatively more isolated life and faced less pressure compared with their modern counterparts.
Are we happier to share with others and be generous to them? There is no fixed answer either. Some people take great pleasure helping and giving to others while others feel happy doing the opposite. But I personally think that people should not be too selfish. Caring for others can actually encourage the development of a mutually beneficial relationship.
In conclusion, modern people appear to be more self-centered than those in the past due to strong outside pressure. However, we should encourage people to know the importance of being caring and generous and to build a mutually beneficial relationship with others.
Are Modern People Becoming More Selfish?
Main comparisons | Contexts |
__76__ are changing | In the past people put caring, sharing and generosity in the first ___77____. |
Nowadays, people seem to be more ____78____about themselves. | |
___79___are changing too. | People in the past appeared to be modest and self-effacing(谦让的). |
People may strive to achieve their own __80___ at the price of their coworkers. | |
The author’s understanding | |
___81____ for the changes in author’s eyes | Fierce __82___ and great __83___on modern people may be responsible for the changes. |
The author’s ___84____towards topic | A relationship which can ___85___ two sides should be established. |