In ancient Egypt,a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment.Modern businesses have been following his lead,with more tactics(策略).
One tactic involves where to display the goods.For example,stores place fruits and vegetables in the first section.They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品)later in their trip.In department stores,the women’s shoe section is generally next to the women’s cosmetics(化妆品)section:while the shop assistant is going back to find the right size shoe,bored customers are likely to wander over and find some cosmetics they might want to try later.
Besides,businesses seek to appeal to customers’senses.Stores notice that the smell of baked goods encourages shopping,so they make their own bread each morning and then fan the bread smell into the store throughout the day.Music sells goods,too.Researchers in Britain found that when French music was played,sales of French wines went up.
When it comes to the selling of houses,businesses also use highly rewarding tactics.They find that customers make decisions in the first few seconds upon walking in the door,and turn it into a business opportunity.A California builder designed the structure of its houses smartly.When entering the house,the customer would see the Pacific Ocean through the windows,and then the pool through an open stairway leading to the lower level.The instant view of water on both levels helped sell these $10 million houses.
29.Why do stores usually display fruits and vegetables in the first section?
A.To save customers time.
B.To show they are high quality foods.
C.To help sell junk food.
D.To sell them at discount prices.
30.According to Paragraph 3,which of the following encourages customers to buy?
A.Opening the store early in the morning.
B.Displaying British wines next to French ones.
C.Inviting customers to play music.
D.Filling the store with the smell of fresh bread.
31.What is the California builder’s story intended to prove?
A.The house structure is a key factor customers consider.
B.The more costly the house is,the better it sells.
C.An ocean view is much to the customers’taste.
D.A good first impression increases sales.
32.What is the main purpose of the passage?
A.To explain how businesses turn people into their customers.
B.To introduce how businesses have grown from the past.
C.To report researches on customer behavior.
D.To show dishonest business practices.
CDDA
政治经济类文章的概念：
要做好这类阅读，平时就要注意了解国内外发生的政治经济大事，掌握一定背景知识，对这类文章的叙述特点及内容安排有一定了解，还要扩展这方面的词汇。阅读这类文章，要抓住文章的核心，即文章整体和各段主要在说什么，也要注意段落之间的逻辑关系。
如何备考政治经济类阅读理解题：
【题型说明】政治经济类阅读文章是高考常选材料之一。该类文章时代气息浓郁，语言鲜活，但熟字新义词、超纲词及专业词语多，长句、难句多。政治类文章大多数是同学们感性趣的内容，读起来倒有似曾相识的感觉，经济类文章读起来就像是雾里看花，文章看完，一头雾水。再加之这类文章的命题侧重于词义猜测、推理判断和文章主旨，同学们对这类题材是望而生畏。
【备考策略】建立心理优势。针对不同体裁的文章，我们要采取相应的阅读方法和技巧。政治类文章多采用记叙文形式，我们可采取“顺读法”，以便抓关键语句，领会文章主旨；而经济类文章则多采用说明文形式，我们则可以采取“逆读法”，先读试题，再从文章中查找有用信息。若遇到的确难读的材料。千万不用着急，因为你觉得难，其他人也一定是同感。在高考前，我们就要有这种心理准备，高考试卷肯定有一、两篇难以阅读的材料。不过，我们平时可以有意识地从报刊杂志上找一些较难的阅读材料来阅读，以培养自己迎难而上的心理素质。
【答题方法】
1、寻找主干：
根据英语中五种基本句型结构，把句子中的主语、谓语、宾语、表语等主要成分找出来，其他成分如定语、状语、补语等则易于理解。找到了句子主干，句子的意思至少明白了一半。
2、剔除从句：
在一个长句中可能会出现若干个从句，在理解时，如果把各个从句剔除出来单独理解，然后把大意拼凑起来，整个长句的意思就会明白六、七分。
3、辨别分句：
一个长句如果是由几个并列、转折、递进、对比关系的分句组成，句中往往有表示这些分句关系的连接词，只要能弄清楚分句和分句之间的逻辑关系，再把各层分句的意思加以连贯，整个长句的句意基本上能跃然脑中。
4、寻找关键词：
如果一个句子看完，一点句意的感觉也没有，下下策就是抓住句中的关键词，通过关键词大体弄懂这个长句的意思。
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