What is the first thing you notice when you walk into a shop? The products displayed(展示)at the entrance? Or the soft background music?
But have you ever noticed the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ tension to purchase increased by 80 percent.
When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.
Some years ago, the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce(e-commerce)has opened up famous brands to a wider audience.But while e-shops can use sights and sounds,only bricks-and-mortar stores(实体店)can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop,but rather a destination. And scent is just one way to achieve this.
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department,and coconut (椰子)scent in the swimsuit section.A department store has even opened a new lab,inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.
32. According to the passage, what is an increasingly powerful tool in the success of some brand store?
A. Friendly assistant B. Soft background music
C. Unique scents. D. Attractive window display.
33. E-shops are mentioned in the passage to_____.
A. urge shop assistants to change their attitude
B. show the advantages of brick-and-mortar stores
C. push stores to use sights and sounds
D. introduce the rise of e-commerce
34. Which statement would the writer agree with?
A. Put different scents on the products on display.
B. Ask every shop assistant to wear light perfume.
C. Give a flower to customers as a gift.
D. Expose the scent of coffee bean to air inside a coffee shop.
35. The main purpose of the passage is to______.
A. compare and evaluate B. inform and explain
C. argue and discuss D. examine and assess
CBDB
政治经济类文章的概念:
要做好这类阅读,平时就要注意了解国内外发生的政治经济大事,掌握一定背景知识,对这类文章的叙述特点及内容安排有一定了解,还要扩展这方面的词汇。阅读这类文章,要抓住文章的核心,即文章整体和各段主要在说什么,也要注意段落之间的逻辑关系。
如何备考政治经济类阅读理解题:
【题型说明】政治经济类阅读文章是高考常选材料之一。该类文章时代气息浓郁,语言鲜活,但熟字新义词、超纲词及专业词语多,长句、难句多。政治类文章大多数是同学们感性趣的内容,读起来倒有似曾相识的感觉,经济类文章读起来就像是雾里看花,文章看完,一头雾水。再加之这类文章的命题侧重于词义猜测、推理判断和文章主旨,同学们对这类题材是望而生畏。
【备考策略】建立心理优势。针对不同体裁的文章,我们要采取相应的阅读方法和技巧。政治类文章多采用记叙文形式,我们可采取“顺读法”,以便抓关键语句,领会文章主旨;而经济类文章则多采用说明文形式,我们则可以采取“逆读法”,先读试题,再从文章中查找有用信息。若遇到的确难读的材料。千万不用着急,因为你觉得难,其他人也一定是同感。在高考前,我们就要有这种心理准备,高考试卷肯定有一、两篇难以阅读的材料。不过,我们平时可以有意识地从报刊杂志上找一些较难的阅读材料来阅读,以培养自己迎难而上的心理素质。
【答题方法】
1、寻找主干:
根据英语中五种基本句型结构,把句子中的主语、谓语、宾语、表语等主要成分找出来,其他成分如定语、状语、补语等则易于理解。找到了句子主干,句子的意思至少明白了一半。
2、剔除从句:
在一个长句中可能会出现若干个从句,在理解时,如果把各个从句剔除出来单独理解,然后把大意拼凑起来,整个长句的意思就会明白六、七分。
3、辨别分句:
一个长句如果是由几个并列、转折、递进、对比关系的分句组成,句中往往有表示这些分句关系的连接词,只要能弄清楚分句和分句之间的逻辑关系,再把各层分句的意思加以连贯,整个长句的句意基本上能跃然脑中。
4、寻找关键词:
如果一个句子看完,一点句意的感觉也没有,下下策就是抓住句中的关键词,通过关键词大体弄懂这个长句的意思。
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