One of China's biggest smartphone makers has never sold a phone in the country. Yet thousands of miles away, it dominates markets across Africa. Unknown in the West, Transsion has left global players like Samsung and Apple trailing in its wake in a continent that's home to more than a billion people.
In cities like Lagos, Nairobi and Addis Ababa, busy streets are filled with the bright blue shops of Transsion's brand. In China, the company doesn't have a single store, and its headquarter in the southern city of Shenzhen goes largely unnoticed among the names of more famous Chinese tech firms.
The company took a different path to success from other top Chinese smartphone makers such as Huawei and Xiaomi, which started out in China before eventually expanding overseas. Transsion built its business in Africa. And it has no plans to come home.
In Edna Mall in Addis Ababa, the capital of Ethiopia, Mesert Baru poses for her Tecno Camon i. "This phone is seriously nice for selfies," says the 35-year-old shop assistant, admiring the picture she just took.
Mesert's satisfaction is no accident. The vice president of Transsion explained, "Our cameras adjust more light for darker skin, so the photograph is more beautiful, he says. "That's one of the reasons why we've become successful."
Transsion's founder George Zhu had spent nearly a decade traveling to Africa as a head of sales for another mobile phone company when he realized that selling Africans handsets, which were made for developed countries, was the wrong approach.
In 2006, Zhu launched Tecno in Nigeria, which has the most population in Africa . From the start, the company's motto was “think global, act local”, which meant making phones that met Africans, special needs.
Transsion opened research and development centers in China, Nigeria and Kenya to work out how to better appeal to African users. Local languages such as Amharic, Hausa and Swahili were added to keyboards and phones were given a longer battery life.
In Nigeria, South Africa and Ethiopia, for example, the government frequently shuts off electricity to conserve power, leaving people unable to charge their phones for hours. In less developed markets, such as the Democratic Republic of Congo, Chowdhury says, consumers might have to walk 30 kilometers to charge their phones at the local market and have to pay to do so. "For those consumers, longer battery life is a blessing," he adds.
1 . In which country do Transsion phones sell best?
A . China. B . Africa. C . Korea. D . America.
2 . From the whole passage, we can infer that.
A . the headquarter of Transsion is in Africa
B . Africans like taking pictures with their cameras
C . Nigeria has the most population in the world
D . Satisfying the needs of Africans made Transsion popular
3 . Which word can replace the underlined word “handsets” ?
A . watches. B . keyboards. C . cameras. D . mobile phones.
4 . What quality of mobile phones attracts African users most?
A . Longer battery. B . Lower prices.
C . More functions. D . Easier operation
1 . B
2 . D
3 . D
4 . A
【解析】
【分析】
本文是一篇新闻报道。文章介绍了 Transsion 手机在非洲市场的地位,同时分析了其原因。
1 .
细节理解题。通过文章第一段 “One of China's biggest smartphone makers has never sold a phone in the country. Yet thousands of miles away, it dominates markets across Africa. (中国最大的智能手机制造商之一从未在中国销售过手机。然而,在数千英里之外,它主宰着整个非洲的市场。) ” 可知, Transsion 的手机并没有在中国销售,而是主宰着整个非洲市场。故选 B 项。
2 .
推理判断题。根据第七段 “From the start, the company's motto was “think global, act local”, which meant making phones that met Africans, special needs.” (从一开始这家公司的座右铭就是 “ 全球化思维,本地化行动 ” ,这意味着让手机满足非洲人的特殊需求。)可推知,该品牌能在非洲如此受欢迎,是因为该公司的手机能更好地满足非洲人民的特殊需求,针对市场需求制定策略。故选 D 项。
3 .
词义猜测题。根据画线句子 “Transsion's founder George Zhu had spent nearly a decade traveling to Africa as a head of sales for another mobile phone company when he realized that selling Africans handsets, which were made for developed countries, was the wrong approach.” ( Transsion 的创始人在另一家手机公司担任销售主管时,花了近十年时间游历非洲,那时他意识到把为发达国家制造的 handsets 卖给非洲人是错误的做法。)结合 Transsion 是一个手机制造商,可推知画线词的意思是 “ 手机 ” 。故选 D 项。
4 .
细节理解题。通过文章最后一句 “For those consumers, longer battery life is a blessing," he adds. ( “ 对于这些消费者来说,电池续航时间更长是一件好事, ” 他补充道。) ” 再结合最后两段可知,在非洲的一些国家,政府为了节省资源而频繁断电,普通百姓没有办法保证自己的手机随时能充上电,甚至在一些地方,人们需要走很远的路去给手机充电。可知,具备大容量电池的手机最吸引非洲用户。故选 A 项。