Since App Store was set up, it has been selling consumers one simple thing choice. Whether you wanted to play games, read the news, or do a thousand other things, there was something for whatever you desired.
Then something funny happened. Logging into the App Store today is like going into a shopping mall with only a coupon(优惠券) for one thing: There's so much choice; it might be easier to give up than to choose.
It isn't consumers who are burdened, though. Too much content of all kinds also has economic effects. When countless choices are available, it causes pressure, pushing prices down and driving us a bit crazy.
So what is the way forward? It may well be to turn less choice itself to the marketing strategy. There are already signs that this is happening. Firstly content companies are looking to prevent their offerings from getting lost in the tons of stuff. Most obvious is Disney, which is planning to open its own streaming service next year. The point is to narrow the focus so that those seeking Disney cartoons will have one place to go, rather than being around various services.
Yet if that represents a careful first step, there are more extreme options too. Consider the idea of a wine club: from tens of thousands of bottles each year, subscribers pay someone to select the most interesting ones. Perhaps what comes next for digital content is similar﹣carefully selected offerings from trusted sources that put choices in the hands of someone else in order to get rid of the anxiety of choosing.
Up to now, too much choice in digital media has only one solution: the algorithm(运算法则). But we' ve seen the trouble with algorithms on You Tube They feed you only what you've already said you like, not things you may not know you re into. Worse, they have a tendency to serve up disturbing content. The way forward can’t simply be more or better algorithms.
Instead, it's time for digital companies to start thinking about how to put limits on things: on how much we can use a device, or what we are available to choose from.
As we move further into the digital revolution, what people ask for is clear: Less.
1.What will too much choice of content on the market result in?
A.The shutdown of companies B.The anxiety of consumers
C.The poor quality of products D.The slowdown of economy
2.Which of the following statements is TRUE according to Paragraphs 4 and 5?
A.Content companies should withdraw their offerings online
B.Content companies should post their offerings on App Store
C.Content companies adopt different methods to narrow the consumers focus
D.Content companies open their own streaming services on You Tube
3.How do algorithms probably respond to consumers needs?
A.They make a better choice for them B.They help to remove disturbing content
C.They change their interest in digital media D.They fail to offer what they possibly like
4.What is the authors attitude towards limiting the choice consumers have ____.
A.Approving. B.Skeptical C.Opposing. D.Neutral
1.B; 2.C; 3.D; 4.A
解析:1.细节理解题.第三段最后一句"When countless choices are available, it causes pressure, pushing prices down and driving us a bit crazy."可知市场太多的目录选择导致了消费者的焦虑情绪,故选B.
2.推理判断题.根据第四、五段的具体内容和段意,可知这两段主要讲述的是不同公司如何帮助消费者缩小选择范围的.故选C.
3.细节理解题.细节理解题.倒数第三段倒数第二句"They feed you only what you've already said you like, not things you may not know you re into."可知计算机程序对消费者需求的反应是,只给他们已经说过的喜欢的东西,而不是他们可能喜欢的东西.故选D.
4.观点态度题.根据倒数第二段"it's time for digital companies to start thinking about how to put limits on things: on how much we can use a device, or what we are available to choose from."可知作者是支持限制消费者拥有的选择的,故选A.
社会现象类阅读概念:
这类文章通过写人记事来揭示文章的主题,显示其社会意义,一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。
社会现象类阅读解题技巧:
这类文章通过写人记事来揭示文章的主题,显示其社会意义,一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。阅读这类文章要理清思路。
1、浏览试题,明确要求。
在阅读文章前,最好先浏览一下文章后面的题干和选项。知道了问题后再去看文章,可使思路更敏捷,而且也便于阅读时留意文中出现的与选项有关的信息。
2、通读全文,抓住主要内容。
在不影响理解的前提下,尽可能地阅读以便在尽可能短的时间内理解文章或段落的内容。阅读时,如遇到不熟悉的单词、词组或一时看不懂的句子,不要停下来苦思冥想,继续读下去,通过上下文的词语和句子可能就理解了。
3、抓住中心思想和段落大意。
通读全文时,要特别注意主题句。每篇文章或每个段落都有与文章有关的句子,尤其是科技、政论性文章的主题句一般都在文章的开头或结尾,插在中间的很少。所以,文章的第一段或开头的第一、二个句子往往包含着文章的中心思想、作者的意图或全文的概述,因此要特别注意,彻底理解。
4、有针对性地仔细阅读,找寻所需信息。
在前面的基础上,可进行有针对性地阅读了。把与问题无关的内容一扫而过,而对于和问题有关的内容认真阅读,还可以用笔在下面做出记号。再把这些信息与问题的要求结合起来,逐条分析,综合判断,找出正确答案。
5、进行合理的推理判断。
对文章有了全面的了解之后,可以按照文章要求以及上下文之间的关系,做出推理判断。在进行推理判断的时候,需要综合考虑句型、语法、句子之间的逻辑关系、文化背景等方面的因素。
6、认真复读,验证答案。
要用全文的中心思想统帅各个题目,研究其内在联系和逻辑关系,并依次审核那些还未打上的题目,确保理解无误。
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